Zynga recently refreshed its line of products with a set of new games and changes to its mobile strategy and gaming platform that it considers as the largest in its history of five years. According to analysts, something major is in place as the social gaming giant seeks to increase the price of its stocks and keep its users.
Most of the games of Zynga appear better in bigger screens of PC and laptops compared to mobile devices and not all of its games can be accessed on smartphones. A similar principle applies to virtual products.
Zynga introduced three brand new versions to its Ville games.
The first is The Ville which is similar to the Sims game. It is heavy on in-gaming messaging and Facebook updates. The second new Ville game is ChefVille which is a next-generation eatery much like the Café World.
Thirdly is Farm Ville 2. The game will be the 3-D version of the signature title of Zynga. Zynga also launched a service for players using different devices. Moreover, it made an announcement on a partnership program for external developers, such as Atari, to create mobile games.
Zynga.com's new multiplayer mode allows a maximum of four people to compete together on Bubble Safari, the most famous title of Zynga. Additional game titles will be brought in as well as the ability to play on Facebook and smartphones.
Wedbush Securities' gamin analyst Michael Pachter said that the ambitious product line-up shows high stakes in a market with an estimated value of $2.5 billion. He further said that the newer games of Zynga like Draw Something and asWords with Friends are more mobile-based.
Social game is almost on the same position as 1999's online search and 2002's e-commerce which were crucial markets that were about to be present everywhere, says Mark Pincus, the CEO of Zynga.
Undeniably, video games or computer games are part of almost 72% of households in America, said Entertainment Software Association.
But, in the month of May, the active users of Zynga per day lost for two of its titles namely Hidden Chronicles and Cityville. The bright spot left was for Bubble Safari.
Because of the loss in active users, the stocks of the gamin giant has suffered and lost almost 50% of its value since it became public in December.