Xbox 360 Sales Top US Market for 15 Consecutive Months

For the past fifteen months, the Xbox 360 from Microsoft (NASDAQ:MSFT) has ruled over the game console market in the United States. The figures were taken from data from NPD, which has resulted to speculations that the software giant is not discussing the possible replacement to the Xbox 360 since the game console remains popular among gaming enthusiasts.

Sales of the Xbox 360 reached 371,000 units for March, which allowed the company to have a 42 percent market share among the game consoles that are currently being offered in the market. The game console has topped the market for fifteen consecutive months in the US game console market.

Total consumer spending for the Xbox 360 for March reached $430 million, which is higher than what consumers spent for the Nintendo Wii and the Sony PlayStation 3. This consists of the hardware, software and the accessories for the Xbox 360.

The significance of the Xbox 360 was maintained due to the presence of major game titles with five of the top ten game titles for consoles being held by the game console of Microsoft. These games include Major League Baseball 2K12, NBA 2K12, Resident Evil: Operation Raccoon City, and Mass Effect 3.

The Xbox 360 is being promoted by Microsoft as a home entertainment system and has received voice-controlled applications that allowed users of the game console to enjoy access to television shows and voice control for music and sports along with the Kinect voice search.

Following the release of the entertainment apps for the Xbox 360 last December, Microsoft revealed that usage of global Xbox Live has increased by thirty percent compared to the same period last year. This indicates that users have not limited their use of the game console to gaming.

Although PC gaming may have affected sales of game consoles, it appears that Microsoft does not see the need to replace the Xbox 360 as of the moment.

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Published:April 16, 2012

Finance

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