However Burd did not reveal the specific numbers on the sales of the Dell XPS 13 since the company does not give out figures. With the success in the sales of the Dell XPS 13, some industry watchers are keeping close tabs on the market to check if it can take some of the shares from the iPad and MacBook Air of Apple (NASDAQ:AAPL). Sales of the iPad have exceeded ten million units for every quarter.
According to NPD Group analyst Stephen Baker, reducing the number of ultrabook models and concentrating on a few models may be necessary for PC manufacturers and retailers. Consumers are eager to spend around $700 for one device that offers a good user experience.
The Dell XPS 13 is slim, light and looks good although it has a starting price of $999. Half of the buyers of the Dell XPS 13 are large corporate users although its design is still appealing to ordinary consumers which indicates that it can attract the interest of both the corporate and consumer market.
The Dell XPS 13 has a number of characteristics that increased the popularity of the iPad and smartphones, according to Burd since the company enhanced some of the popular features of these devices into the device. The current strategy for the Dell XPS 13 is different from the one used on the Dell Adamo, which was not promoted for corporate use and was considered as the company’s answer to the MacBook Air of Apple.
The Dell XPS 13 features the Sandy Bridge processor, which made it faster compared to the Adamo, which was quite expensive and offer less power. Following the success of the Dell XPS 13, the company is looking into the loading the Windows 8 into their devices and probably the use of touch interface on devices although it will entail additional costs for the company.
It is also possible to have more products similar to the Dell XPS 13 to be released into the market in the future.