The features of the most recent flagship smartphone of Samsung (KRX:005930), the Samsung Galaxy S3, were reportedly inspired by natural elements. Even as the Samsung Galaxy S3 is a modern gadget, the company revealed that it was designed to show the simplicity of nature. The vice president for mobile design at Samsung, Jacob Lee, indicated that the company aimed to strengthen its connection with its customers.
Due to this, the creative team that worked on the smartphone was reportedly inspired by a variety of forces in nature. Hangil Song, a product designer, revealed that he was able to observe some pebbles sparkling in the sunlight while these were in a stream. He wanted to integrate these natural elements into the smartphone’s design.
The screen display of the Samsung Galaxy S3 calls to mind a similar sparkling feeling.
This revelation comes as a designer from the team responsible for the F700 phone was blocked from testifying in the courtroom battle between Samsung and Apple (NASDAQ:AAPL). The South Korean company wanted the jurors to listen to the designer who had indicated that a bowl of water served as the inspiration for the phone. Apple recently won over Samsung as jurors awarded Apple over $1 billion in damages.
The sounds in the Samsung Galaxy S3 were similar to the sound of strolling in a forest, according to Joongsam Yun, a sound engineer. The unlock screen of the smartphone was reportedly meant to generate pleasant memories for users and allow their imagination to run since the display screen is seen most often according to Jeeyeun Wang, a user interface designer.
Wang indicated that the first impression of users will not be the only thing that is natural for users since the experience is increased as phone usage increases.
However the supposed minimal organic theme that the designers from Samsung had described appears similar to the plans of Apple for their devices.