Samsung Galaxy S3 is going to be available for sale in the US this summer and it is considered to be one of the flagship phones of Android. It has been expected by many for several months and was finally revealed at an event last week in London. The Samsung Galaxy S3 offers to the public a lot of superb features, such as a voice control program similar to iPhone's Siri and automatic tagging of images.
Unfortunately, the latest version of Samsung's Galaxy phones might be a letdown in terms of the display. The Galaxy S3 features a 4.8-inch PenTile display or commonly known as the high definition Super AMOLED, which uses individual pixels in innovative ways to enhance resolution.
In a typical display, the individual pixels consist of three sub-pixels, which turns on and off according to the needed color to display. On the other hand, PenTile's individual pixel display consists of only two sub-pixels since the pixels collaborate to show visual information. However, if a third sub-pixel is needed, the pixel can borrow from another pixel in order to display the correct color.
Supposedly, the display should be doing more with less, but in reality, the display is not that clear. MobileBurn reports that Samsung's official statement is that they used the PenTile display rather than a usual HD screen because it lasts longer than a typical AMOLED. While consumers like the AMOLED screens because of its stunning brightness and color, Samsung said that they are likely to deteriorate eventually.
According to Raymond Soneira, president of DisplayMate, one of the other reasons why Samsung chose to use the PenTile display might be because it is less difficult and less costly to make a display with only two sub-pixels rather than the three sub-pixels. Moreover, there is higher light throughput, and as a result, there is lesser battery power consumption. Samsung might be using it as a marketing strategy as well, since the HD and Super in the name makes consumers think that it's better than an AMOLED screen.