Kraft Foods is faced with homophobic criticisms after recently posting an image of gay pride on the Facebook page of Oreo. Oreo changed the cookie's picture by depicting it with layers of frosting in rainbow colors and writing the caption "Proudly support love" on its side.
Since the time of its upload, about 200,000 have already liked the post, almost 60,000 have shared it and over 30,000 have given their comments on it. Although majority of the feedback is positive, several people have vowed to boycott Oreo after that post. One user wrote that he will proudly boycott tOreo forever.
Another said that corporations must focus more on product selling instead of promoting agendas. The same user said that he is giving a huge thumbs down to this particular move of Oreo.
A user explicitly wrote that he is disgusted with Oreo because being homosexual is a sin in the sight of God. Thus, he said he will not be purchasing them any longer. Still, there are some users saying that they will be purchasing Oreos after the campaign.
Another user said that he is including Oreos on his shopping list and still another is even asking why the Oreo in the post is currently not available in stores.
The cookie with the rainbow-colored frosting will not be for sale. It was simply created for Oreo's ad campaign for Pride month, said Basil Maglaris, the company's spokesperson.
Maglaris further told ABC news that Kraft Foods is proud of its history of celebrating inclusiveness and diversity that is why they felt that the ad of Oreo is a fun way of reflecting their values.
Oreo just celebrated its 110th birthday last March.
With its total global profit of $1.5 billion and being the number one selling cookie worldwide, the Oreo brand has a reason to celebrate.