The price tag of the Nook Simple Touch and the Nook Color were reduced recently by Barnes & Noble (NYSE:BKS) although it will be for a limited period of time. Following the investment made by Microsoft (NASDAQ:MSFT) worth $300 million, the company has reduced the price tag of the two e-readers by $20 ahead of Mother’s Day. The reduction resulted to a $79 and $149 price tag for the Nook Simple Touch and the Nook Color. The sale will reportedly last until May 12.
Aside from the reduction in the price of the Nook Simple Touch and the Nook Color, the company is also giving customers who purchase the devices a Nook gift bag for free, which is better compared to a plastic bag. The free gift bag will be given to customers until supplies last.
Prior to the release of the Nook Simple Touch with GlowLight, the Nook Simple Touch did not fare well in the market during the holiday season last year. The latest e-reader is priced at $139 and has experienced quite impressive sales that it has been back-ordered up to May 7.
The Nook Color initially came out in 2010 and it is has a slower processor compared to the Nook Tablet, which has a price tag of $199.
The Nook Simple Touch has gone through a number of price reductions in the past although its price tag is the lowest so far in the market for a touchscreen e-reader. The $79 price tag of the e-reader from Barnes & Noble is also the same as the Kindle 2011 which does not have a touchscreen interface.
However some reports have also indicated that a refurbished Nook Simple Touch e-reader can also be purchased at a discount although some observers have revealed that most of the refurbished models of the device have a price tag of $79.