Nokia Lumia 900 Flagship Statues Extended

The delay in the release of the HTC One X due to a dispute between HTC (TPE:2498) and Apple (NASDAQ:AAPL) has proven to be advantageous for the Nokia Lumia 900 of AT&T (NYSE:T). The Nokia Lumia 900 is currently the flagship smartphone of AT&T and it appears that this status will be extended with the delay in the release of the HTC One X in the US market. The imports of the HTC device were held by customs officials since there is an ongoing patent dispute between HTC and Apple.This delay will allow the Nokia Lumia 900 to increase its sales as Nokia (NASDAQ:AAPL) is trying to reestablish itself in the US market. Microsoft will also have the opportunity to increase customer awareness and its credibility with the current flagship smartphone position of the Nokia Lumia 900 at AT&T. The device is currently being promoted by sales personnel of AT&T as a good number of posters of the Nokia Lumia 900 are posted prominently at AT&T retail outlets.

Nokia Lumia 900 Flagship Statues Extended Due To HTC One X Delay

Nokia

The marketing campaign for the Nokia Lumia 900 was supposed to last for around eight weeks and it is currently on its sixth week in the market. The upcoming release of the HTC One X would have affected the position of the Nokia device in the market since the HTC device was able to generate a good amount of interest prior to its upcoming release in the US market.

No statements were released by AT&T on the delay in the release of the HTC while Nokia has indicated that it would focus its attention on its own product offerings. However the delay may have pleased Nokia since it has resulted to a good amount of exposure for the Nokia Lumia 900 in the retail outlets of AT&T.

Earlier reports have indicated that the Nokia Lumia 900 was doing well in the market although no specific figures were revealed by Nokia although the device has reportedly received high ratings among customers of the device.