This is much higher compared to conventional laptops that had an average price of around$507 last March. An earlier statement by Intel (NASDAQ:INTC) indicated that ultrabook prices will go down to around $699 for the late summer period due to strong marketing efforts.
Ultrabook prices are expected to decrease further when manufacturers will be using durable plastic for the chassis of the devices according to recent reports.
Intel has indicated that the plastic materials for the casing of the devices will be reinforced with fiberglass and are considered as durable as the metal materials used on the current products. However the laptops using the plastic material do not have the same appealing form factor as the devices using the aluminum chassis.
Intel will have to work harder in promoting the upcoming ultrabook devices as premium devices if they want to allow it to go up against the MacBook Air of Apple (NASDAQ:AAPL) and showcase them as the best mobile computing devices. They should make consumers believe that despite the cheaper ultrabook prices, they are still as durable as devices using metal materials.
However it appears that Intel already has a solution to this problem with its upcoming ultrabook offerings. These devices will reportedly be made of both aluminum and plastic. The frame will be made of strong plastic while the outside will have an aluminum coating.
The ultrabook price will still be low although it will have the strength and appealing design of the more expensive models of the device.