The smartphone market has been dominated by Android and iOS devices in the past few years following the decline in the market share of the BlackBerry of Research In Motion (NASDAQ:RIMM). However it appears that Microsoft (NASDAQ:MSFT) is starting to make its presence felt following the introduction of the Nokia Lumia 900.
The introduction of the Nokia Lumia 900 is major move for Microsoft and Nokia (NYSE:NOK) as it tries to compete with the Android devices and the iPhone of Apple (NASDAQ:AAPL). The two companies took the risk in launching the Nokia Lumia 900 and fortunately it resulted to good reviews from some industry watchers who were impressed with the Window Phone-powered device.
Prior to the launch of the Nokia Lumia 900, Microsoft worked with some hardware manufacturers for a Windows Phone device. However it did not result to a device that appealed to both the consumers and industry watchers, who opted for the Android devices and the iPhone.
Industry watchers were impressed by the user-friendliness of the Nokia Lumia 900 along with its notable user interface and good design. The Windows Phone device uses the 4G LTE network of AT&T and has a price tag that may appeal to a number of consumers. The Nokia Lumia 900 has a $99 price tag, which is cheaper compared to numerous Android devices and the IPhone that have similar features.
However it appears that the price tag of the Nokia Lumia 900 will be reduced further on Amazon as it will be sold at around $50 with the standard contract. This price tag of the Windows Phone offering of Nokia also includes a two-day delivery and a fourteen-day price guarantee.
Due to this aggressive pricing for the Nokia Lumia 900, it may become more appealing to consumers who are looking for a smartphone that offers notable features at a very competitive price.