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Search engines Google and Microsoft’s Bing are set to get a larger share of advertising budgets in 2011 as 53 per cent of companies, who participated in an Internet Retail research, said that they would allocate more money this year to Internet marketing than they did last year.
While Google is still the hot favorite for Internet marketing, many of the retailers are willing to put some money on Bing, too. The Internet Retail survey got more than 90 respondents. About 58 per cent were companies which did business only the Net; the others were chain stores, catalogue sales and manufacturers of branded goods. About 39 per cent of them have yearly sales of around $ 1 million; while 29 per cent raked in anything between 41 million and $5 million each year. Another 11 per cent chalked up sales of more than $50 million from sales on the Net.
About 41 per cent of the companies surveyed said that they would divert some spend on Bing, for their Internet marketing. The latest technology enables advertisers to move search campaigns to Bing. The survey covered various aspects of Internet marketing such as strategies for going up in natural search, how to place advertisements on search engine’s results pages and search engine optimization methods.
One aspect of Internet marketing which seems to be growing is the pay-per-click advertising. The survey revealed that about half of the companies surveyed were increasing spend on pay-per click. This increase in spend coincides with search engines becoming more choosing about the ads.
Internet marketing experts say that the number of ads up had come down but there were more clicks on the ads. Retailers’ paid search advertisements went up by about 14 per cent in Q2 as against the corresponding period in the previous year.
