A recent poll discovered that Canadians are more eager on purchasing Samsung Galaxy and less attracted in owning a BlackBerry compared to last year. Together with an online survey of 46,000 Canadian respondents, Ipsos Reid' senior vice-president Mary Beth Barbour said that the interest of consumers to purchase a BlackBerry has decreased to almost one-third compared with their interest in the previous year.
Last January, the respondents were asked by the poll to indicate their preferred brand when buying different devices like tablets, smartphones and e-readers. The number one smartphone in Canada is still BlackBerry, with 33 percent owners, and 40 percent potential buyers. However, these percentages have declined drastically compared to the previous year when 41 percent were BlackBerry owners, and 58 percent were potential buyers.
In the poll, 32 percent of the respondents are potential buyers of Samsung devices, specifically the Galaxy series, which is a rise from 21 percent in January of the previous year.
In general, Android claimed 31 percent of the share in the smartphone market, which is up from 26 percent in the previous year. On the other hand, Apple's iPhone claimed 28 percent, which is up by 23 percent.
Although Apple's smartphone market share slightly increased, its market share for tablets among Canadians declined from 78 percent in 2011 to 47 percent. The decline of was due to its strong competitors like the Playbook of BlackBerry and many other Android tablets.
In terms of the Canadian market for e-readers, Kobo was a huge hit claiming 46 percent share. In the previous year, it only got 27 percent or approximately a similar share as the eReader of Sony, which got 28 percent market share, and Kindle of Amazon, which got 25 percent. However, 53 percent of the poll respondents said they are considering the purchase of Kindle Fire later on.
According to data from the January 2012 survey, Ipsos approximate that 34 percent of Canadians are smartphone owners, 10 percent are tablet owners, and 10 percent are e-reader owners.