The CEO of Barnes & Noble (NYSE:BKS), William Lynch, recently revealed that the company may be offering an NFC-enabled Nook in the future. With the increasing use of technology in the market, an NFC-enabled Nook will allow users of the device to simply tap it on physical books to get information as well as reviews.
Purchasing will also be facilitated with the integration of near field technology into the Nook e-reader. Offering an NFC-enabled Nook will increase the use of the device inside stores.
Lynch revealed that the company can collaborate with publishers where one hardcover will come with an embedded NFC chip that offers information and reviews from the website of Barnes & Noble. With an NFC-enabled Nook, users will be able to simply go through the physical store and tap on a book to acquire all the information needed by the customers.
Aside from getting the information about the books, customers can also make purchases using the NFC-enabled Nook. However Lynch did not reveal a detailed released schedule of the device and when the NFC chips will be integrated into the devices although some industry watchers are expecting it to be included in the next model of the Nook.
The reports on a possible NFC-enabled Nook follow the $300 million investment made by Microsoft (NYSE:BKS) on Barnes & Noble. The investment will allow the merging of the college and digital business of the company even as Lynch alluded to the possible integration of Microsoft Word.
Although no specific details on an NFC-enabled Nook were released by the company, the upcoming developments will show the integration of the author, student, and information expert to create an Office document while publishing something that will be available for sale immediately through the Nook bookstore.
Offering an NFC-enabled Nook will be one of the possible products that the company will offer in the future.