The BlackBerry World event this year is very important for the company since it will allow BlackBerry enthusiasts, developers, and partners of the company to get a glimpse at the latest products of the company including the BlackBerry 10 OS.
It will also be necessary for the company to give its customers more motivation to believe in the company even as its market share has continued to decrease.
The BlackBerry 10 OS is considered as the only hope for the company since it signifies the end of the older version of the BlackBerry OS. The company may also use the BlackBerry 10 OS as its turning point to reverse the current decline of the company. The upcoming OS is considered to be more than a simple smartphone software following the statement of Thorsten Heins, the CEO of RIM, that the BlackBerry 10 OS will see the emergence of other devices aside from smartphones.
The BlackBerry 10 OS strategy is also similar to the iOS of Apple (NASDAQ:AAPL) and Android of Google (NASDAQ:GOOG), which are used in different mobile device. The Windows 8 OS of Microsoft (NASDAQ:MSFT) will also be compatible to tablets, laptops and PCs.
The beta version of the BlackBerry 10 OS is expected to be launched by the company while a Dev Alpha device will be released to developers who will join the event.
Numerous apps designed for the BlackBerry 10 OS are expected to be showcased during the event while some developers may showcase some apps they are creating for the upcoming OS.
However the absence of a BlackBerry device may disappoint BlackBerry enthusiasts since the BlackBerry Bold 9900 was unveiled by the company during the same event last year. RIM has indicated that the first device using the BlackBerry 10 OS will be launched during the second half of the year.