Apple Changes 4G Name on New IPad

The 4G tag on the new iPad of Apple (NASDAQ:AAPL) was finally changed following international pressure. Instead of using 4G, the term ‘Cellular’ was used for the websites of the company to describe the latest version of the iPad. Criticisms were hurled at the company by consumer groups based in Europe since the 4G connection of the new iPad does not work in areas outside of Canada and the United States.The company was also facing litigation in Australia due to the use of the 4G term although the device does not connect to the high-speed connectivity service. The online stores of Apple in Australia and the UK are now using the term ‘Cellular’ instead of 4G for the new iPad in order to please consumer groups in the two countries.

According to the consumer group in Australia, the company misled consumers with the use of the 4G term since the device does not connect to the 4G network of Australia. This resulted to a clarification by Apple that the new iPad will not connect to 4G networks in the said country.

Apple has reportedly clarified that the new iPad is not compatible to the 4G network in Australia.

The Advertisement Standards Authority in the UK also pressed Apple to remove the ‘4G’ term from its website due to complaints from consumers in the UK. This is not surprising since Britain has not yet set up its own 4G network. However some networks have taken a pro-active approach by putting stickers on the new iPad that informs potential buyers that the device will not work on any existing 4G network, which have yet to be set up

The removal of the ‘4G’ term on the new iPad comes as sales of the device in Europe and Australia has already reached millions with most of the users unaware of the fact that the new iPad will not connect to a 4G network.

No statements were issued by Apple in connection to the reports on the changes on the name of the new iPad.