It appears that the Amazon Kindle devices may not be offered in the physical store outlets of Target (NYSE:TGT) if reports are proven to be accurate. Target has reportedly made the confirmation that the company has decided to take out the entire Kindle lineup of Amazon (NASDAQ:AMZN) from the shelves of its physical stores. A conflict of interest was reportedly the reason for the removal of the Amazon Kindle products from its retail outlets.
According to a statement by the company, even as the products with the Amazon and Kindle brand will be phased out, a number of e-readers and other accessories will still be offered by the company.
By May 13, Target will not be accepting deliveries of the Amazon Kindle products. Even as the company will not be offering the Amazon Kindle hardware, it will continue to offer accessories for the device.
The website of Target also shows that the company is still offering the accessories of the Amazon Kindle but the hardware itself appears to have been de-listed by the company. However the company is still selling products from other companies including Barnes & Noble (NYSE:BKS), Apple (NASDAQ:AAPL), Asus (TPE:2357), Sony (NYSE:SNE), and Acer (TPE:2353).
No details were given on the supposed conflict of interest between the two companies that resulted to the removal of the Amazon Kindle lineup. However some industry watchers are speculating on the possibility that it may be linked to the retail operations of the two companies.
The Amazon Kindle was initially sold at the flagship Minneapolis store of Target as well as its retail outlets in Florida in April 2010 before offering the lineup in other retail outlets in June 2010. Amazon has not released any statements on the decision of Target in removing the Amazon Kindle lineup from the shelves of its physical and online stores.
The company had earlier indicated that the Amazon Kindle Fire was its best-selling device in its product lineup.